Flexform

33SIXTY isn’t just a showroom—it’s a refined space where design meets soul. Since its 2014 debut by California entrepreneur Gregory Herman, the company has quietly redefined modern luxury. First rooted in San Francisco with a Flexform flagship, and expanding to Los Angeles, it has become synonymous with Italian craftsmanship and restrained elegance. In 2024, the brand entered a striking new phase through a partnership with Boffi | de Padova, marked by a new San Francisco showroom. With its curated mix of Italian furniture and cabinetry, and Herman’s personal approach to client service, 33SIXTY continues to attract the attention of design insiders. More than a retail destination, 33SIXTY fosters meaningful conversations in design. Its programming—ranging from intimate talks to panels with top creative professionals, including architect Anne Fougeron, architects Leo Marmol and Ron Radziner; architect Greg Faulkner; designers Gary Hutton, and Paul Wiseman—has made it a cultural touchpoint for the West Coast design community.