Sonos Brand Book

At Hybrid, our starting point is always curiosity. We begin by asking the questions that get beneath the surface—What does this brand believe? How does the team approach their work? What is the goal and function of this book for the brand?

From there, we immerse ourselves in the details: the content, the design system, the philosophies of design that the brand champions, and how we can translate that into print. A brand book isn’t just a catalog of rules—it’s a tool to inspire and guide. It needs to capture the soul of the brand in a way that’s both functional and emotional.

We think of the brand book as part instruction manual, part love letter. It has to be clear enough to use and beautiful enough to keep. We use storytelling, intentional structure, strong visuals, and careful material choices to create something that feels permanent—something that says: this is who we are, and here’s how we show up in the world.