James Hurst: The Tension of Design Between the Familiar and the Unfamiliar
Four One Nine 419 10th Street, San Francisco, CA, United States
Design has always been a tension between the familiar and the unfamiliar. Too normal? No one notices. Too weird? No one understands. The sweet spot? That’s where culture shifts. I’ll be talking about the creative framework that’s shaped much of my work over the past two decades: Weird the Normal — making the everyday