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SUMMARY:Designing Relevance: How UX Teams Future-Proof Organizations with Open Table
DESCRIPTION:How do companies stay relevant over decades? For many\, the secret lies in continuous UX innovation and a deep commitment to customer needs. \nJoin us for a panel discussion featuring top design leaders from some of the most established online marketplaces. We’ll explore how continuous improvement of the  user experience has helped their companies navigate industry shifts\, evolve through transformation\, and remain competitive in an ever-changing landscape. We’ll also discuss how design leadership for an established yet evolving brand requires a blend of creativity\, determination\, adaptability\, and the ability to face setbacks head-on.  \nToday’s startups hope to become the household names of tomorrow—but what lessons from the past still hold up\, and which have expired? Our panelists will reflect on the pivotal design moments that shaped their organizations and share how they’re addressing similar challenges today. \nWhether you’re building something new or evolving a legacy product\, this conversation will offer inspiration and perspective on creating lasting impact through design. \nPanelists: \n\nBlake Engel\, VP of Design\, OpenTable\nSusan Dybbs\, VP of Design\, Etsy\nKelly Kinch\, VP of Design\, Yelp\nJared Benson\, Principal\, Volkswagen (Moderator)\n\nAgenda \n5:00 PM — Networking (refreshments + light bites provided) \n5:30 PM — Panel Begins \n6:30 PM — Audience Q&A \n7:00 PM — Post-panel Social \n  \nFind us at 120 Kearny St. San Francisco\, inside One Montgomery Tower
URL:https://sfdesignweek.embold.net/event/designing-relevance-how-ux-teams-future-proof-organizations-with-open-table/
LOCATION:OpenTable\, 120 Kearny St\, San Francisco\, 94107
ATTACH;FMTTYPE=image/jpeg:https://sfdesignweek.embold.net/wp-content/uploads/2025/05/sfdw-event-opentable.jpg
ORGANIZER;CN="OpenTable":MAILTO:bengel@opentable.com
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